Clik here to view.
The amazing power of networking in #SMSports
When you think of social media and sports, there is usually one name that comes up over and over again. She is truly one of the best professionals in the business and her blog and Twitter account are...
View ArticleClik here to view.
A night celebrating mentors in PR: Wonderful experience at #PlankMentor Gala
I had the opportunity to spend a day pretty much in Chicago at the Union League Club for the Plank Mentor Gala, hosted by The Plank Center. I was honored to get the invitation from Karla Gower and...
View ArticleCreating visual stories for social media classes: How professors can use...
It is that time of year where we are beginning to start working on our spring courses for the next semester. I will be teaching my social media class again this spring, and will be the fourth spring...
View ArticleClik here to view.
Reflections & Lessons Learned from PRSA Conference
This semester has been very busy for me – more so than previous fall semesters – in terms of travel. I just got back from the PRSA Conference in Atlanta where I presented our published work on...
View ArticleClik here to view.
Embracing the art and science of a social connector is the future of...
Over the past few months, I have become an active viewer and listener to shows and podcasts on a variety of different topics. Some are specialized and others are more broad, but one I enjoy checking in...
View ArticleClik here to view.
Interested in Sports & Entertainment PR?: Opportunities & benefits in being...
I have said this many times, but I am forever grateful to the vast opportunities social media offers to students, professors, and professionals. I particularly have found Twitter to be my #1 resource...
View ArticleClik here to view.
#ProudProf Feature: Aaron Martinson of Cision
I just realized it has been a few weeks since I wrote my last #ProudProf feature and wanted to make sure to acknowledge and recognize one of my very first social media students at UofL. This student...
View ArticleClik here to view.
Reflections of #NCA15 from a PR professor
Hello from Las Vegas! Well, at least for a few more hours. I had a chance to take a pretty quick trip out to Las Vegas for the annual NCA Conference. I have presented and attended this conference for a...
View ArticleClik here to view.
Taking on a new PR Leadership Role: Elected as new NCA PRD Vice Head Elect
As the semester ends and classes finish up, some things are starting up again and elections are held. There was one that happened this past week for the PR Division for the National Communication...
View ArticleClik here to view.
Must follow social media professors for 2016
There are many lists you see out there right now. What are the new trends to follow for 2016? What are the main things brands have to do on social media or virtual reality that will have an impact on...
View ArticleClik here to view.
Creating a SM Professional IRL Bucket List: Highlights from 2015
One of the great things I love about social media is the fact you are able to connect with so many wonderful people. I have found Twitter to be the main platform I have used for personal networking...
View ArticleClik here to view.
PRSA Webinar on #SMSports: Reflections & Best Practices
I had the opportunity to do a webinar for the PRSA Entertainment and Sports section and PRSA yesterday about some of the best practices we can take from the professionals and teams working in social...
View ArticleClik here to view.
Twitter as a Classroom Engagement Tool: A must have for professors and students
I have been an advocate for social media use for professors for many years. There are so many wonderful ways in which a professor can truly capture the overall learning atmosphere they are creating...
View ArticleClik here to view.
Top Social Media Lessons from 2015 for Professors
We are seeing a TON of final posts for the 2015 – ranging from best campaigns, ads, social media moments and hashtags, to even the word of the year (which of course was emoji!) I like seeing all of...
View ArticleClik here to view.
2016 PR and Social Media Resolutions for Professors
Happy New Year! Wishing you all a joyful and wonderful 2016! As I was writing this post, I realized I started my personal blog ten years ago in June 2006 after I finished competing in track and field...
View ArticleClik here to view.
Let the social media journey begin: #Freberg16
This will mark my third year teaching social media at the University of Louisville (fourth overall). I am very excited to have a great group of students who are going to be working with two amazing...
View ArticleClik here to view.
Social Media and Sports Takeaways from CFP
As I have written about in previous posts, I have been super impressed with not only the creative innovation Clemson’s team has done online, but they have truly captured the attention, excitement, and...
View ArticleClik here to view.
Hosting a Snapchat Q&A Virtual Session for Social Media Class
It is that time of year where we can have any type of weather rolling into Louisville. This week alone, we have had two snow days for class, meaning, I have had to be a bit creative with how to engage...
View ArticleClik here to view.
Integrating Snapchat into Assignments & Class Activities for Professors
I have been truly amazing and also excited to have seen the reaction this past week to the Snapchat virtual session I for #Freberg16 with a few of my former students. As I have expressed to many of my...
View ArticleClik here to view.
Setting the bar high for #SMSports: Great collaborative efforts by XGames and...
It was fun for me to follow what the XGames team as well as the social media team for Team USA were doing for the event. I have been a big fan of the work Adam Moussa (ESPN/XGames) and Joey Maestras...
View Article