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Snapchat Strategy and Best Practices for StratComm
As I mentioned in my last post, I have become a bigger fan of Snapchat as each day passes. There are a lot of things I like about it, but most importantly, I love the fact that there appears to be so...
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Content Creation on the Go: Review of Canva’s new iPhone App from a...
I have always been a fan of Canva and what they have been able to do when it comes to creating content for users. From blog posts to now presentations, they have covered the number of different social...
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Preview of what to expect from the PRD at #AEJMC16
I am excited to be heading to Minneapolis to present and be part of the AEJMC annual conference. This is one of my favorite conferences to present at and attend. There are a lot of things I am looking...
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#RedskinsSocialDay Recap from a Social Media Professor
I had a chance to go to the Washington Redskins Social Media Day. This was an opportunity for fans and social media professionals to be part of a great event for a day. Not only did a I really enjoy...
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College Football and Social Media Sports: Lessons from Week 1
College football is finally here! We had a lot of games to watch and discuss over the past few days, and I always tell my friends in the field while there is a football game to be played, another one...
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#SMSports Lessons from College Football: Week 2
It has been another fun, engaging, and memorable week in college football for the teams and those individuals who work behind the social media scene. We have seen some amazing plays, games, and...
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How to really get your students their dream social media jobs
If you have read some of the work and research I have done, I am very passionate about teaching and mentoring students. This is one of the primary reasons I have become a professor and embraced social...
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I will and always will be #AllIn: Behind the scenes with Clemson Social Media
I am writing this post and thinking about the best way to describe this past weekend. This has been one of the hardest posts to write for me in all of my years of blogging because it’s hard to truly...
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Creativity is Truly Contagious for this PR professor: Reflections from EDUMax...
There are many words to describe the overall atmosphere I experienced this past week at the Adobe Max and EDUMax Conferences. Inspiring definitely comes to mind for sure. This was probably one of the...
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From influencer to distractor: Next steps to consider for influencer marketing
Influencer marketing has become such a key component in social media campaigns. Influencers are driving action from other key audiences for brands, initiatives, and even cause related campaigns....
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Embrace (rather than quit) social media
We have seen many articles written about why people need to be on social media for personal branding or for prospective jobs or internships, but an article passed by my newsfeed that got my attention....
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Social media and sports lessons from the Heisman Trophy Campaigns
It is that time of year where we are finishing the semester and getting ready for the holidays. Yet, it is also the time for an important athletic event that happens every year around this time for...
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State of social media education: Research published in JPRE
Social media education has become one of the main areas I not only conduct research in, but also discuss and present on at various conferences. I tell people I really kind of “fell into” this area of...
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Life with Spectacles as a Social Media Professor
I tell my students all the time I have three weaknesses: coffee, shoes, and technology. I have always tried to integrate as much technology into my work, research, and teaching as possible. So, when...
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2016 In Review: What a truly fabulous year!
2016 was quite a year for all of us, but I have to say it was probably one of the most rewarding and best years I have had personally as well as professionally. I am excited to see what 2017 has in...
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Power of Blogging: The gateway to endless opportunities
I have been blogging for now 11 years, and I can say that this was one of the BEST decisions I have ever made in both my professional and personal life. I am probably one of the biggest advocates of...
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The [Magic] of #FrebergAlums: Building a community of former social media...
I have always been a big, big believer of bringing guest speakers to my classes, especially the social media class I teach at the University of Louisville. It’s one thing for me to share my own...
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#OneChanceOnePair Contest with Front Office Sports
As an educator, I try to give back whenever I can to the profession. Whether it is meeting with students about internships or providing them with an opportunity to get a professional experience that...
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Super Bowl and Social Media Strategy: Notes and Trends
Everyone loves football, but when it comes to the Super Bowl, that is where brands can shine and stand out with their various commercials and creative executions of their social media strategy. We have...
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Heading to the Cannes Lions!
I have always been a big believer of investing in your professional career and education. As a professor, there are some events, festivals, and even conferences you have on your bucket list you want to...
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