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Social Media Certifications + Tools for Professors
Along with social media changes and advances, there appears to be a new certification program coming around each and every day. Everyone has their own certification for their platform or company. As a...
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Buzzfeed in the Classroom: You can teach this #SMprof new tricks!
One of the things I really enjoy about my job as a social media educator is the fact you are always learning something new every day. From rising platforms to ideas on how to incorporate new...
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The [truth] about social media influencers: Where we are and where we need to go
It’s another day, which means we are seeing another influencer report outlining key professionals we need to be aware of. We are seeing many professionals (and even professors and students that matter)...
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[Teaching] the social media mindset
Teaching is one of the best professions to be in. I am forever thankful for the decision to become a professor to be able to mentor and help the future generation get their start in the field of their...
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Welcome to the Future of Television: Never Settle Show has launched!
Welcome to the future of television. I would like to talk to you all about a show that will be changing how you view talk shows, and how this could really open up doors for brands, professionals, and...
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United Airlines Crisis: PR takeaways & social media insights
If you have not heard about what happened on Sunday with a passenger on United Airlines, here’s the overview of the case and how it keeps evolving and changing. We have see the tweets, articles, and “5...
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Got Tenure? This #SMprof just got it!
I want to share with you some personal and exciting news. I am proud to say I have gotten the official word I received tenure with promotion. I shared the news yesterday on all of my social media...
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Creating self-made social media professionals
Social media as a profession is very interesting compared to other industries. Because it is still relatively “new,” there are some people who have been around the industry for years, and then there...
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From #Freberg17 to #FrebergAlums: Takeaways and Highlights
This week marked not only the start of Derby week here in Louisville, but also the end of my sixth year teaching at the University of Louisville (my last as an Assistant Professor). Next fall semester,...
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Go, Baby, Go!: Social Media Analysis + Trends from the Kentucky Derby
The Kentucky Derby is one of a kind event. Mint juleps all around. Beautiful hats that display personality and creativity fill the stands at Churchill Downs. Amazing horses display their athletic...
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This Social Media Prof is officially a #HootAmb!
I want to share with you all some news I just received (officially) as of today: I am really excited to announce I am now officially a Hootsuite Ambassador! Hootsuite Ambassador (courtesy of...
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Living and Working in PR in South Africa : Lessons and takeaways ten years later
One of my former classmates posted this week that it has been ten years since we were in Cape Town, South Africa for our international internship program for our Master’s degree at USC. This internship...
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Tips for formulating connections + partnerships on social media
I had the chance to be able to go to the HubSpot main office in Boston this past week to meet up with a great professional there, Isaac Moche. We had a chance to meet finally in person as well as...
View ArticleShow me your personal brand!: A social media professor’s perspective
If you have not missed the ongoing conversation that is evolving on social media about personal branding, you are missing out. It is the topic a lot of social media marketing professionals are...
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Building a Community: The Next Frontier for Social Media Professionals
We are seeing more brands, professionals, and even enterprise audiences gravitate to creating their own communities. This seems to be the next arena to foster your personal brand, establish long term...
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A #SMprof in Cannes: Reflections from Cannes Lions
It has been a whirlwind of a week! I just got back from my first trip to Cannes Lions, and I am still in the process of digesting all of the information and experiences I had this past week. Let me...
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What SM professionals can learn from adidas and K-Swiss
As a professor, I am always looking at brands and what examples I can integrate and bring into my classes to share with my students. There are always the usual cases you can discuss, but I always like...
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Insights and thoughts on social media influence
Is influence and having a large following a must have for social media professionals today? The answer is: depends. Yes, we are still seeing tons and tons of articles, podcasts, and even roles now...
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Reflections of AEJMC 2017 from a #SMprof
AEJMC is one of my favorite conferences just because it is not only about research discussions, but insightful teaching and brainstorming opportunities. I have been going to AEJMC since 2009, and it...
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Approaching Teaching Social Media In the New Academic Year
It’s that time of year where we are all coming together to start the new semester off with classes and of course, updating all of the materials we want to cover during the course of the semester. With...
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